Craft that makes an impact

Strategy

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Design

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Advisory

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Build

I turn the way teams design into their edge.

I turn complex, technical systems into simple, solid and beautiful products. The strategy and the business judgment are part of the design work, from setting the vision and scaling the product to the screens your engineers build. Hands-on the whole way.

Craft that makes an impact

Strategy

//

Design

//

Advisory

//

Build

I change how teams design, so design becomes what sets them apart.

I turn complex, technical systems into simple, solid and beautiful products. The strategy and the business judgment are part of the design work, from setting the vision and scaling the product to the screens your engineers build. Hands-on the whole way.

Craft that makes an impact

Strategy

//

Design

//

Advisory

//

Build

I turn the way teams design into their edge.

I turn complex, technical systems into simple, solid and beautiful products. The strategy and the business judgment are part of the design work, from setting the vision and scaling the product to the screens your engineers build. Hands-on the whole way.

How can we work together

HOW THE WORK FLOWS

01

Design & build

Fast, detailed user flows and prototypes, in Figma or straight in code, on one design system shared with the code. Product is in the room from the start, not after it’s in production.

02

Alignment

Product, design and engineering review the running prototype together and calibrate each piece of the product. Decisions and changes happen here, while they’re still cheap.

03

Ship

No Figma handoff. Pull requests engineers review. Front-end builds from the same components and hardens them for production, so what ships matches what was designed.

EMBEDDED

Your team is changing how it builds

I solve design inside the workflow your whole team runs: design, prototype, iterate, hand off, build. Product, front-end and back-end work on one flow, and I stay until it runs.

Typical: 3–12 months

SPRINT

You have one core feature that has to land right

Fixed scope on the thing that matters most. I help your team get it right, and I stay until it’s built.

Typical: 2–6 weeks

ADVISORY

You have designers, the bar isn’t moving

Weekly crit, design ops and AI workflows. I set the tools and methods, and stay until your team runs them without me.

Typical: 1–2 months

Shipped to production

  • BUYME app
  • ActionAI platform
  • Amot app
  • Siteaware platform
  • Eldan rental
  • Notch dashboard
  • Meitav app
  • Lehamim website
  • ActionAI platform
  • HFD delivery app
  • ActionAI platform
  • SoloUno app
  • NIO website
  • BUYME app, gift categories
  • Philips Medical PACS

Selected work

I’m building

The studio I co-founded with Tal Solomon: a founder-led product design studio and a place to build and grow with the power of AI. Together we bring companies a wider, more complete set of capabilities.

AI workshops for product design teams

A hands-on workshop for design teams: map the designer’s real daily tasks, pair each with the right AI tools, and leave with a way of working the team uses the day after.

Products we’ve built

From idea to live, the same practice I bring into your team. Duble//Quote, bringing tech into proposals for quote-heavy businesses.