Craft that makes an impact

Strategy

Design

Advisory

I'm evolving how teams and brands design, making it their unfair advantage.

I help teams raise their design quality — sharper deliverables, creative solutions and workflows that actually flow. First for the people who build the product, then for the people who use it.

Empowering startups & enterprises

Craft that makes an impact

Strategy

Design

Advisory

I'm evolving how teams and brands design, making it their unfair advantage.

I help teams raise their design quality — sharper deliverables, creative solutions and workflows that actually flow. First for the people who build the product, then for the people who use it.

Empowering startups & enterprises

Craft that makes an impact

Strategy

Design

Advisory

I'm evolving how teams and brands design, making it their unfair advantage.

I help teams raise their design quality — sharper deliverables, creative solutions and workflows that actually flow. First for the people who build the product, then for the people who use it.

Empowering startups & enterprises

Craft that makes an impact

`Complete solutions, delivered with deep experience`

Strategy

Turning product ambition into a clear, buildable direction.

Design

Hands-on design and refinement, taking it all the way to production.

Advisory

Embedding with your team to raise the bar and keep design sharp.

Selected projects

ActionAI

Notch

SiteAware

Philips

NIO

ActionAI

Notch

SiteAware

Philips

NIO

`Real-world showcases`

ActionAI: reliable AI automation for the enterprise

Product Designer lead. Product strategy and design, vision to pixels, created this product with the design, AI and R&D teams.

Feb 2025 to present

Enterprises have to trust AI to integrate it

Enterprises put AI into core operations only when they can trust it there. ActionAI makes reliability the product: build the workflow, score every output against ground truth, and explain every exception, in finance, manufacturing, legal and government.

Build

Drag & drop pre-made nodes to canvas and modify them with UI and code

Run

Run samples for quick test and iteration while building

Evaluate

Run huge amount of samples through the build and see reliability scores and issues

Bottle neck analysis

Deepen for subsets of samples to inspect and debug the root causes for reliability issues

Initiate tests

Start test on client's tools without affecting production. explore new versions before deployment

Deploy and monitor production

See live data running in the workflows and find issues and deviation drifts before they break your flows.

Reliability as a north star

Reliability as the differentiator. Unique calculation and transparency for orchestrations.

Make unknown to trustworthy

Transparently make the runs say what's wrong by giving intuitive rules and tools to the AI Engineers that builds the workflows.

Complex coding tasks to intuitive flows

User research on our own AI engineers practices to untangle their repetitive patterns and build them into the product

Enterprises that benefits real AI workflows in production

Customers report 18k+ hours saved and 15X efficiency gains besides 2M ROI in certain fields.

Amazing clients in various fields

Legal, Commerce, Logistics, Financial and even police cameras fines. Real value to huge brands worldwide.

The challenge

Key features

Design advantage

Achievements

Enterprises have to trust AI to integrate it

More to showcases soon… :)