Craft that makes an impact

Strategy

Design

Advisory

I'm evolving how teams and brands design, making it their unfair advantage.

I help teams raise their design quality — sharper deliverables, creative solutions and workflows that actually flow. First for the people who build the product, then for the people who use it.

Empowering startups & enterprises

Craft that makes an impact

Strategy

Design

Advisory

I'm evolving how teams and brands design, making it their unfair advantage.

I help teams raise their design quality — sharper deliverables, creative solutions and workflows that actually flow. First for the people who build the product, then for the people who use it.

Empowering startups & enterprises

Craft that makes an impact

Strategy

Design

Advisory

I'm evolving how teams and brands design, making it their unfair advantage.

I help teams raise their design quality — sharper deliverables, creative solutions and workflows that actually flow. First for the people who build the product, then for the people who use it.

Empowering startups & enterprises

Craft that makes an impact

`Complete solutions, delivered with deep experience`

Strategy

Turning product ambition into a clear, buildable direction.

Design

Hands-on design and refinement, taking it all the way to production.

Advisory

Embedding with your team to raise the bar and keep design sharp.

Selected projects

ActionAI

Notch

SiteAware

Philips

NIO

ActionAI

Notch

SiteAware

Philips

NIO

`Real-world showcases`

ActionAI: reliable AI automation for the enterprise

Product Designer lead. Product strategy and design, vision to pixels, created this product with the design, AI and R&D teams.

Feb 2025 to present

The challenge

Key features

Design advantage

Achievements

Enterprises have to trust AI to integrate it

Enterprises put AI into core operations only when they can trust it there. ActionAI makes reliability the product: build the workflow, score every output against ground truth, and explain every exception, in finance, manufacturing, legal and government.

More to showcases soon… :)