BUYME · Digital gifting · 2021–2022
Digital gifting for consumers and companies
BUYME was a growing startup when I joined, with an e-commerce website for consumers, an old app for employees receiving gifts and a platform for the HR managers sending them. I was the only designer, working with the product team to ship features across all of it.
Product UX/UI designer, contract, and the only designer in the company. I worked closely with the product team to ship features, and set the design process across all three products.
The product team, marketing and the developers, on every product the company ran.
Where it started
Three products, one designer, and design files split between Sketch and Zeplin. The consumer app was the oldest and most used surface, so it went first.
What I did
01
Shipped the new BUYME app
Redesigned and shipped the consumer app from the ground up, the oldest and most used surface the company had.
02
Redesigned the e-commerce website
Rebuilt the consumer website, from browsing to checkout, in the same design language as the app.
03
Core features for the HR platform
Shipped core features to the platform HR managers use to send gifts to their employees.
04
Established the design system
Built the design system and moved the design work from Sketch and Zeplin to Figma, one source for every product.
Still in use today
Shipped in 2022, still the app people open.
The design system moved the company off Sketch and Zeplin for good, and the screens I shipped are still what a BUYME user sees. Today BUYME is the largest gifting app in Israel.