Projects
Fields of Design
E-commerce
Consumer Services
HR Platforms
Business Portfolios
Real Estate Services
Training Platforms
Recent works
![](https://framerusercontent.com/images/a3xxYZspSbxndzpDJyYSBuyLnM.jpg)
![](https://framerusercontent.com/images/a3xxYZspSbxndzpDJyYSBuyLnM.jpg)
![](https://framerusercontent.com/images/bZR3aByLY14BRleooLmA4M7FHk.png)
BUYME
Israel's leading gift-cards solutions company. BUYME manages a SaaS-based digital solution that helps companies manage their Employee Incentives (HR system) and offers the biggest Israeli local e-commerce marketplace for consumers to send digital gift-cards instantly.
My part
Lead Ux/Ui designer in the product team. Created designs for all BUYME's products and developments to deliver clear, simple, and elegant solutions. Also provided services for BUYME's sub-companies and outsourced R&D company. Established new work methods and tools as the design and product team grew.
Highlights
BUYME's APP Redesign
A large project to reach BUYME's strategic goals with a major UI upgrade. Designed, iterated, and implemented with design, product, and developers teams. Designed solutions to reach BUYME's goals within the given constraints and time frames.
BUYME's E-commerce Website Redesign
Major makeover for the site UI with many quick wins achieved in the process. Implemented the new design system from the homepage to every popup and notification with BUYME's product and dev team. later this year BUYME's website was announced as the 6th most used online shopping site in Israel by "Globes" - 4 ranks up from the previous year.
Leading BUYME's Product Design
Owned the entire visual design process and user experience design. Research, concepts, wireframes, and handoff to development. Supported product managers to reach high standards solutions.
Leading BUYME's Front-End Upgrade
Sustained and updated the design tools, methods, and design system to achieve accurate and consistent products. Supported front-end developers in the transition to micro-services.
BUYME
Israel's leading gift-cards solutions company. BUYME manages a SaaS-based digital solution that helps companies manage their Employee Incentives (HR system) and offers the biggest Israeli local e-commerce marketplace for consumers to send digital gift-cards instantly.
My part
Lead Ux/Ui designer in the product team. Created designs for all BUYME's products and developments to deliver clear, simple, and elegant solutions. Also provided services for BUYME's sub-companies and outsourced R&D company. Established new work methods and tools as the design and product team grew.
Highlights
BUYME's APP Redesign
A large project to reach BUYME's strategic goals with a major UI upgrade. Designed, iterated, and implemented with design, product, and developers teams. Designed solutions to reach BUYME's goals within the given constraints and time frames.
BUYME's E-commerce Website Redesign
Major makeover for the site UI with many quick wins achieved in the process. Implemented the new design system from the homepage to every popup and notification with BUYME's product and dev team. later this year BUYME's website was announced as the 6th most used online shopping site in Israel by "Globes" - 4 ranks up from the previous year.
Leading BUYME's Product Design
Owned the entire visual design process and user experience design. Research, concepts, wireframes, and handoff to development. Supported product managers to reach high standards solutions.
Leading BUYME's Front-End Upgrade
Sustained and updated the design tools, methods, and design system to achieve accurate and consistent products. Supported front-end developers in the transition to micro-services.
![](https://framerusercontent.com/images/qcD9DkOEeoADDcZkGNuEIxgU6A.png)
Lehamim
One of Israel's top bakery brands owns six branches and an online store for customers and businesses. Uri shefet's bakery feels small and cozy due to its fascinating story and the respect for a good pastry. This project resulted in a one-of-a-kind website that suits this unique brand.
My part
Ux/Ui designer in the product team. Owned the entire project design from ideation to wireframes and a detailed handoff. Provided creative solutions that offer an uncompromised user experience and yet stand in the development timeline. Collaborated with product managers and developers to create an e-commerce site tailored to customer needs.
Highlights
Story telling homepage
From the start of this project, it was clear we would create something special. We focused our creativity on telling a story and emphasizing the quality of the products. We designed a homepage that lets the user smell the bread through his screen's glass. All the UI focused on elevating the products and making users feel like they are walking into the bakery and collecting pastries to the basket.
Simple and elegant UI
The UI is designed carefully around the existing brand to maintain its character and style. With a mobile-first approach, we made a perfectly responsive website that is fun and simple to use when you desire a pastry. A design system maintained and crafted to keep it super simple and consistent. The result is a blend of glass texture with bright colors using the brand's red coloring to make it pop.
Ux that makes it all clear
The design process resulted in a simple and elegant product structure achieved by a lot of iteration and step-by-step fidelity. It was challenging to untangle the complexity of supplying companies and B2C on the same site with a wide range of products and use cases to keep in mind. Supporting membership and promos with mandatory sign-in - it was a hell of a user experience challenge.
Hand-crafted graphics
The challenging design required challenging graphics to support it. Made custom-crafted icons and pixel-perfect pastry cuts that exhibit beautifully on a countertop in every device. Significant efforts were made to show the quality of these stunning products through the user's screen.
Lehamim
One of Israel's top bakery brands owns six branches and an online store for customers and businesses. Uri shefet's bakery feels small and cozy due to its fascinating story and the respect for a good pastry. This project resulted in a one-of-a-kind website that suits this unique brand.
My part
Ux/Ui designer in the product team. Owned the entire project design from ideation to wireframes and a detailed handoff. Provided creative solutions that offer an uncompromised user experience and yet stand in the development timeline. Collaborated with product managers and developers to create an e-commerce site tailored to customer needs.
Highlights
Story telling homepage
From the start of this project, it was clear we would create something special. We focused our creativity on telling a story and emphasizing the quality of the products. We designed a homepage that lets the user smell the bread through his screen's glass. All the UI focused on elevating the products and making users feel like they are walking into the bakery and collecting pastries to the basket.
Simple and elegant UI
The UI is designed carefully around the existing brand to maintain its character and style. With a mobile-first approach, we made a perfectly responsive website that is fun and simple to use when you desire a pastry. A design system maintained and crafted to keep it super simple and consistent. The result is a blend of glass texture with bright colors using the brand's red coloring to make it pop.
Ux that makes it all clear
The design process resulted in a simple and elegant product structure achieved by a lot of iteration and step-by-step fidelity. It was challenging to untangle the complexity of supplying companies and B2C on the same site with a wide range of products and use cases to keep in mind. Supporting membership and promos with mandatory sign-in - it was a hell of a user experience challenge.
Hand-crafted graphics
The challenging design required challenging graphics to support it. Made custom-crafted icons and pixel-perfect pastry cuts that exhibit beautifully on a countertop in every device. Significant efforts were made to show the quality of these stunning products through the user's screen.
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All Rights Reserved © 2022 Shenhav Lev
MAGICAL CONTACT field
Just fill in your email and press that bold turquoise button. I will magically email you back.
All Rights Reserved © 2022
Shenhav Lev