Craft that makes an impact

Strategy

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Design

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Advisory

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Build

I turn the way teams design into their edge.

I turn complex, technical systems into simple, solid and beautiful products. The strategy and the business judgment are part of the design work, from setting the vision and scaling the product to the screens your engineers build. Hands-on the whole way.

Craft that makes an impact

Strategy

//

Design

//

Advisory

//

Build

I change how teams design, so design becomes what sets them apart.

I turn complex, technical systems into simple, solid and beautiful products. The strategy and the business judgment are part of the design work, from setting the vision and scaling the product to the screens your engineers build. Hands-on the whole way.

Craft that makes an impact

Strategy

//

Design

//

Advisory

//

Build

I turn the way teams design into their edge.

I turn complex, technical systems into simple, solid and beautiful products. The strategy and the business judgment are part of the design work, from setting the vision and scaling the product to the screens your engineers build. Hands-on the whole way.

How can we work together

EMBEDDED

You need a designer inside the team

I sit inside the team, own one area and ship it, and raise the bar on the rest of the design work while I’m there.

Typical: 3–12 months

SPRINT

You have one core feature that has to land right

Fixed scope on the thing that matters most. I help your team get it right, and I stay until it’s built.

Typical: 2–6 weeks

ADVISORY

You have designers, the bar isn’t moving

Weekly crit, design ops and AI workflows. I set the tools and methods, and stay until your team runs them without me.

Typical: 1–2 months

Shipped to production

  • BUYME app
  • ActionAI platform
  • Amot app
  • Siteaware platform
  • Eldan rental
  • Notch dashboard
  • Meitav app
  • Lehamim website
  • ActionAI platform
  • HFD delivery app
  • ActionAI platform
  • SoloUno app
  • NIO website
  • BUYME app, gift categories
  • Philips Medical PACS

Selected work

I’m building

The studio I co-founded with Tal Solomon: a founder-led product design studio and a place to build and grow with the power of AI. Together we bring companies a wider, more complete set of capabilities.

AI workshops for product design teams

A hands-on workshop for design teams: map the designer’s real daily tasks, pair each with the right AI tools, and leave with a way of working the team uses the day after.

Products we’ve built

From idea to live, the same practice I bring into your team: Duble//Quote, proposals built from the work you already scoped, and Duble//OS, a personal AI operating system for designers.